Following the cringeworthy release of I Hit That First, it appears the man who made Kim Kardashian a ‘celebrity’ is not quite over her yet. Today he releases his latest song entitled Never Shoulda Did That, the song is clearly a song of regret over his ‘handling’ of the famous Kim K sextape, it seems he actually regrets what he did, how about that? Nevertheless, it’s still a bizarre saga indeed, the as-cringey video above directed by the man himself showcases Ray J wandering around a beach while the more obvious lyrics include the likes of ‘Fucking bitches on camera, never shoulda did that shit’. Have a watch and a listen above.