I’d seen the name Purity Ring floating around the interwebs for some time now, I’d also had a couple of recommendations from friends and I feel with their debut studio album just over the horizon, they deserved an album review. For those of you who still think Purity Ring is just a piece of jewellery used to represent abstinence, it is in fact a two-peice electro duo from Canada comprised of producer Corin Roddick, and vocalist Megan James.
When I say electro duo, it’s not as straightforward as you might imagine. Purity Ring could fall into an array of categories- pop, synth pop, electronica, post dubstep and dance, while there’s also elements of the more melodic styles of drum and bass, trip-hop, rock, trap and EDM. While you can make initial comparisons to the likes of CHVRCHES and Evian Christ, the deeper within Another Eternity you get, the more you realise Purity Ring are ultimately like no other.
James’ beautiful vocals drag you through an initially darkened feel on the the warped synth-driven Repetition, while the sinister Yeezus/Hudson Mohawke style of trap probes its way into Stranger Than Earth. However, once we reach the mid-point, the track becomes charged with EDM claps and arena-filling-style drops make up the rest of the song. While there’s a lot going on in this complicated journey of sound, Purity Ring unite and weave the various inspirations into an excellently composed final product.
Another Eternity is a captivating piece of music, the trip-hop-esque synth baselines used as the foundations for the project are vital to the clouded, sometimes veiled aesthetic to the LP. As well as this, with Megan James’ symphonic vocals draped delicately over the top- it makes for an exciting journey through an album that possesses two such oppositional traits. The LP is a concoction of twists and turns that progress into things you can never really predict- from the punchy vocally-helmed Begin Again, to the initially dainty Flood On The Floor, Purity Ring’s Another Eternity is a seriously impressive album.
Verdict – WWWW